How to Write a Good Review a Insurance Agent

May 20, 2019

If you're an insurance agent and you're non yet on LinkedIn, I'd encourage you to prepare up a profile.

Even though LinkedIn is geared more towards B2B, it's even so a huge opportunity for you to present yourself to the senior marketplace.

LinkedIn has a Moz domain potency of 100 – that's a perfect score. What that means is that Google loves LinkedIn, and LinkedIn profiles are very likely to show up loftier in search engine rankings.

If you have a LinkedIn, Google your proper noun. It'due south highly likely that your LinkedIn profile is showing up in the first few results!

Often times, information technology's a client'south offset impression of yous when they search your name online.

When you create a LinkedIn with a thoughtful contour summary, you're giving yourself another identify for a customer to read about you, and yous get to control their offset impression.

Why non accept the opportunity to build brownie and nudge a prospect towards a kickoff encounter with you?

What Is a LinkedIn Profile Summary?

A LinkedIn profile summary is the large area of text that appears towards the top of your profile. You can think of it like the "Nearly Me" section of your website.

A first impression of you would offset with your photograph, motility forth with your "championship" and location, and near people will so read what your profile summary has to say. (Or at least skim it.)

Essentially, you're given a 2,000 character infinite to answer some bones questions about yourself:

• Who are you?
• What do you exercise?
• Why should I intendance?

Fifty-fifty though information technology'due south called a contour summary, it should actually exist treated as a sales page. Testimonials and reviews are fantastic here, and a call-to-activity is strongly encouraged.

After all, you're using this space to convince prospects that you're an awesome agent. Don't permit them leave without telling them how to get in touch on with you!

LinkedIn proficient William Hall says, "If you've developed a magnetic profile — one that answers the question 'Why choose me?' and so yous're on your way to a existent lead."

While having a LinkedIn profile isn't all well-nigh leads, they certainly don't injure!

Two Tips for Writing Your Agent LinkedIn Summary

When you sit down to write your LinkedIn contour summary, you should keep two things in mind:

1. A longer summary is more readable when you go along paragraphs short.
2. Write how you speak, so that you lot come up across every bit accurate and personable.

If you lot've ever visited someone's LinkedIn page and read a 3rd person summary, it feels distant. That's probably debatable, but in my stance, your LinkedIn summary will feel more authentic and personable if you lot write information technology in the 1st person and inject your personality.

Consider these two examples:

1. Rebekah Parr is the Copywriter at New Horizons. She writes the articles you run into on the weblog, newsletter, and social media outlets.
2. I'grand Rebekah Parr, the Copywriter at New Horizons. I write the articles you lot see on our weblog, newsletter, and social media outlets.

It's a very subtle difference, but which one feels more personable?

Also, big, chunky paragraphs are no expert. When people skim, they generally read the commencement judgement of each paragraph. Flashback to college! Seriously though, utilize that information to your advantage.If you keep paragraphs to a couple sentences each, it'southward more than likely they'll read more of the data.

That also ways that the first sentence of each paragraph should actually pack a punch.

Skim your own contour summary instead of reading the entire affair – how did it make you lot feel? Would yous contact yourself based on what you lot read?

Another quick tip is to read your entire summary out loud when yous're done. Make tweaks if something sounds forced or unnatural for you. That'll assistance you write like you lot speak.

7 Things to Include in a LinkedIn Profile Summary

The character limit for the LinkedIn profile summary is 2,000 characters, which is about 350 words. In our experience, you want to utilize all the space you can, just the more daunting question is: what should I write?

Here are 7 things you will likely desire to include in your amanuensis LinkedIn summary:

1. Briefly tell united states of america who you are – name, profession, etc.
2. Explain why you practise what yous practise: what motivates you to exist in this career? Why practice you have a passion for it?
3. Now'southward the fourth dimension to brag on yourself – showcase your expertise and build your credibility.
4. Explain what makes you unlike from every other agent out there. Why should I choose you?
5. Mention the production lines you offer and a blurb most why it's important.
6. Share a fleck about yourself, including your family and hobbies you dear.
7. Include a call-to-action for your ideal reader.

Your ultimate goal is for the reader to come away knowing exactly who you are, what you sell, and why they should make it touch with you lot.

And there's no rulebook saying those vii things have to be in a certain club. You'll see in our examples here soon that putting the call-to-action at the beginning tin be refreshing. Practice what makes sense to yous and your story.

If y'all utilize those 7 points as a guide for writing your summary, y'all're well ahead the majority of agents on LinkedIn who either don't have a summary or but have a few sentences.

I mean, would y'all feel confident plenty to contact this agent?

Insurance Agent LinkedIn Summary Examples

Seeing some LinkedIn summary examples from other insurance agents tin help you lot figure out what works and what doesn't. I've done some searching and have identified 3 insurance amanuensis summary examples.

I'll first explicate what I like about the summary and will so offer upwards a few suggestions to make them even better.

Agent LinkedIn Summary Example #ane

What's nice about this summary is that we get some instant credibility with his 17 years of experience. He also gives a piddling information on what sets him autonomously – he is focused on customer satisfaction and will stick around to assist after the sale.

He has a call to action, which is to phone call or bulletin for a quote, and he lists a telephone number and a website.

He likewise has a video that explains more than about the company he works for.

Those are all great things to include, but at that place are a few things nosotros're missing that would make this even amend:

• Nosotros know he is a Health & Life agent, but what products does he sell? He says he has been selling the same type of products for years, but he doesn't mention what they are.
• We don't become a story, and if you lot've been in this business organisation for long enough, you know that facts tell, simply stories sell! Why is he in this business organization? Does he a have a passion for this?
• He doesn't let us in to his life. Does he have a family? What does he similar to exercise in his spare time?

We don't necessarily need a whole life story, but by letting the reader in only a little bit, you encourage them to open to yous, besides. You all of a sudden feel less like a sales guy and more like another human.

Agent LinkedIn Summary Example #2

This next summary gives u.s.a. quite the opposite of the last ane – there's much more personal information and less virtually what is offered.

It'southward actually a bit refreshing to get the call-to-action right out the gate. Additionally, it's less about her and more than about the reader. "How I can help you protect your family" is much more compelling than "Become a quote."

Nosotros besides get to know her – she's outgoing, loves people, has a sincere grin, and wants to make her clients happy.

When y'all read this summary, it makes y'all feel good!

We get everything we need to know most why she's in the business and why we'd love to do business concern with her. What we don't go is brownie.

Testimonials, years of service, certification or license information, number of clients, or other supporting information to build her expertise in the insurance industry would help elevate her profile even further.

We have all this space we can use – why not use it to your advantage?

Agent LinkedIn Summary Example #iii

This side by side agent summary is a fleck longer, which is bully!

Right out of the gate, we learn what'southward in it for usa. If y'all've dealt with the complicated globe of insurance, this summary speaks to yous immediately. If you don't like the feeling of beingness sold to, y'all're warming upwardly to the idea that this agent is in it to assistance you, not sell you.

Towards the end, we larn why this agent is motivated to be in this career – he has a willingness to serve others. We get a bit near his history, we larn what makes him dissimilar, and we have a telephone call-to-activity at the cease with a phone number and e-mail.

The but thing missing is some more data on what types of insurance he offers. We practice come across "home" insurance in his championship, but he as well lists his LUTCF (Life Underwriter Training Council Swain) designation, and then nosotros might assume he sells life insurance, long-term care, and group insurance as well.

Spelling out the product lines you offer and perhaps a little blurb about what they are and why they're needed sets the phase for how you can assistance your prospects in the future.

Write Your LinkedIn Profile Summary!

While nosotros may accept given you information overload here, at the end of the day, having a LinkedIn summary is improve than not having one.

When researching for this article, I plant that the bulk of agents on LinkedIn either had no summary at all, or it was only a sentence or two.

Even if you don't retrieve a single soul will find you on LinkedIn, you should be prepared. Nosotros live in a world where nosotros can now go online and research someone earlier getting in impact.

Permit'southward say i of your existing clients refers a friend to you. Before calling y'all, there's a good chance they'll await you up online! Set up your LinkedIn profile for this opportunity by giving prospects every reason to contact yous.

Related content:

• How to Find Potential Clients on LinkedIn: Q&A with 4 LinkedIn Coaches and Experts
• We Studied 50 Websites of Independent Insurance Agents — And Hither'due south What We Plant
• Marketing 101 for Independent Insurance Agents: 17 Ways to Successfully Generate More than Leads

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Source: https://blog.newhorizonsmktg.com/heres-a-guide-to-writing-a-great-agent-linkedin-profile-summary

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